TYPES OF OPERATIONS

What we do

  • Description:

    Foundational Operations are the core activities and processes that establish and maintain a business's essential infrastructure. They ensure the fundamental systems, structures, and resources required for basic business functionality are in place and operating smoothly.

    Key Activities:

    • Development and implementation of core systems and processes

    • Resource management (human, financial, and physical)

    • Operational efficiency and workflow optimisation

    • Strategic planning for long-term stability

    • Supporting infrastructure and systems

    Focus:

    Establishing and maintaining the essential systems and structures for basic business functionality.

  • Description:

    Business Operations encompass activities that ensure the business runs efficiently and grows in value. It optimises processes, manages resources, and implements strategies that drive business performance and growth.

    Key Activities:

    • Systems management and process improvement

    • Structural consultations to optimise business performance

    • Business efficiency training for staff

    • Resource allocation and optimisation to avoid waste

    • Performance monitoring and continuous improvement

    Focus:

    Day-to-day efficiency and effectiveness of the business.

What we don’t do

  • Description:

    Administrative Operations involve managing the day-to-day administrative tasks necessary to keep an office running smoothly. This includes answering phones, managing inventory, maintaining financial and client records, handling maintenance issues, and providing general administrative support.

    Key Activities:

    • Answering phones and responding to client inquiries

    • Managing and updating company databases

    • Keeping track of inventory and ordering supplies

    • Maintaining financial, employee, and client records

    • Organizing events, scheduling meetings, and making travel arrangements

    • Managing office and facility equipment maintenance

    • Providing administrative support to other departments or projects as needed

    Focus:

    Ensuring efficient daily administrative operations.

Summary of the Differences

While there are various other types of operations not listed above, a common confusion between foundational and business operations is with administrative operations. While it may seem like they are the same, they are vastly different in scope and focus.

  • Foundational Ops: Creates a stable foundation supporting all business activities.

    Biz Ops: Enhances operational efficiency, effectiveness, and overall business performance.

    Product Ops: Improves alignment, communication, and processes around the product.

    Admin Ops: Manages routine administrative tasks and supports business operations.

  • Foundational Ops: Establishes and maintains essential systems and structures for basic business functionality.

    Biz Ops: Focuses on day-to-day efficiency and effectiveness of the business.

    Product Ops: Centers on enhancing product-related processes and optimising user experience.

    Admin Ops: Ensures efficient daily administrative operations.

  • Foundational Ops: Develops core systems, manages resources, and mitigates risks.

    Biz Ops: Involves systems management, process improvement, and strategic implementation.

    Product Ops: Supports R&D and go-to-market teams, enhances feedback loops, and drives feature adoption.

    Admin Ops: Manages communication, records, events, and supports office maintenance.

  • Foundational Ops: Establishes necessary infrastructure and support systems for business continuity.

    Biz Ops: Implements strategies for efficiency and performance improvement.

    Product Ops: Enhances coordination between product, engineering, and customer success teams.

    Admin Ops: Provides essential administrative support and manages office maintenance.

What we do/
don’t do

At Activate Agency, we prioritise foundational operations, business operations, and product operations to ensure that your business is built on a solid foundation, operates efficiently, and continues to grow sustainably. We do not engage in administrative tasks, public-facing roles, or emergency issue resolution, as our goal is to provide strategic, long-term improvements rather than immediate fixes.